The winners of the 2025 Storyteller Awards are here!
Join us in celebrating the creators & campaigns that set the bar for brand excellence.

2025 Storyteller Awards Winners




FAQ

How was each entry evaluated?

All submissions were evaluated based on creativity, execution, innovation, impact, and adherence to the spirit of the Storyteller Awards.


What is the prize for the winners?

Each category winner receives:

  • Digital badge: Add the badge to your website, email signatures, social media, and more.
  • Editorial coverage: Winners will be recognized on PhotoShelter’s blog, in a dedicated email, and in our newsletter, reaching more than 43,000 subscribers.
  • Esteemed recognition: Acknowledgement of your accomplishments from your outstanding work!

How do I get involved next time?

Make sure you’re subscribed to our emails, and we’ll notify you when nominations open for the next Storyteller Awards!

Best Social Media Campaign

Ohio University

Bobcats at the Super Bowl

Ohio University’s Bobcats at the Super Bowl campaign celebrated alumni, students, and faculty making their mark at the NFL’s biggest event, highlighting Bobcats working in media, marketing, photography, and event ops. Shared across flagship, college, and alumni channels, the campaign pulled in 732,200+ impressions, 68,500+ engagements, and 18,700+ link clicks. Donna Kelce’s feature became their #3 Instagram post of the year, with 13,600+ total engagements and 11,500+ likes.

Learn more and check out the finalists here.
Best Community Engagement

Holy Angels

The Holy Angels Got Talent Gala

Holy Angels redefined what a fundraiser could look like by turning its annual gala into a resident-led talent show. The event featured nine acts—six live, three pre-recorded—and placed individuals with intellectual and developmental disabilities at the heart of the show. The gala broke previous fundraising records and shifted community perception, creating powerful emotional moments that amplified visibility, pride, and inclusion.

Learn more and check out the finalists here.
Best Use of AI

Chick-fil-A College Football Hall of Fame

GAME ON! AI Experience

The Chick-fil-A College Football Hall of Fame’s “GAME ON! AI Experience” redefined the typical museum visit with first-of-its-kind generative AI. Using facial-scanning and real-time content creation, they placed guests directly into personalized videos, graphics, and historical moments, transforming passive viewing into immersive storytelling.

Learn more and check out the finalists here.
Sports Storyteller of the Year

Annie Boos, Senior Video Producer / Editor

TrackTown USA

Annie Boos, TrackTown USA’s first-ever Sr. Video Producer/Editor, is redefining storytelling in track & field. In just two years, she launched and led the Emmy-nominated Road to TrackTown series—the first digital-first, off-track docuseries in the sport. She is a self-taught multi-talented leader, setting a new standard for creativity, access, and fan connection.

Learn more and check out the finalists here.
Higher Ed Storyteller of the Year

Joe Johnston, Senior University Photographer

Cal Poly

Joe Johnston, Cal Poly’s Senior University Photographer, is the creative force behind the university’s visual identity. With 26,000+ brand-defining images since 2019, he documents Cal Poly’s “Learn by Doing” spirit with heart, grit, and unmatched consistency—preserving Cal Poly’s legacy and strengthening community pride across generations.

Learn more and check out the finalists here.

Meet the judges

Jeremy Berkowitz
Content Marketing Manager
Natalia Chung
Director of Content & Comms
Christina Kyriazi
SVP of Marketing
Chris Owyoung
Product Director
Chris Sellers
Commercial Director
Caroline Summers
Associate Director of Growth - Education

Who are storytellers?

Storytellers are industry leaders, creatives, marketers, photographers, and more who bring brands to life.