Inside Look:

How East Tennessee Children’s Hospital Uses DAM to Attract Donors

East Tennessee Children’s Hospital’s ‘Fantasy of Trees’ isn’t just an event—it’s a key part of their brand and patient acquisition strategy. Events like these build trust, strengthen community ties, and showcase the hospital’s commitment to care.

See how Barry Wallace and ETCH use PhotoShelter to streamline event planning, boost their brand, and ultimately attract more patients.

What you’ll learn:

  • How event marketing ties into healthcare branding and patient acquisition
  • Why ETCH turned to PhotoShelter to manage content and overcome marketing challenges
  • How they share promotional materials with partners and sponsors to maximize impact
Webinar On-Demand

Featured Speakers

Barry Wallace,
Digital Communications Specialist, East Tennessee Children's Hospital
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